If you have a facebook page, more than likely you want to see how your page is doing and who your page is reaching. The new Facebook insights makes it easier to see just how far your updates reach and how many people are engaging with your content, however, they can be difficult to understand.
Not only are insights tracking how your page fans are interacting with your page, they can track the total reach of your page. Meaning, it tells you how many of your fans’ friends saw your content.
Here are some definitions and useful information to help you understand what you’re looking at.
Weekly total Reach- the number of people who viewed your content within the last week
People talking about this- The number of people who have created a story about your page. This includes when someone likes, comments on or shares your posts.
Virality- the percentage of people who have created a story from your page post out of the total number of unique people who have seen it.
Reach- The number of unique people who have seen your post
On the left side of the screen, if you choose “likes,” you’ll be able to see where your likes came from. For example, if someone liked your page from a mobile phone or from another page, it will tell you how many people did so.
The analytics can go pretty deep. Play around with them. If you have questions, feel free to ask us!