According to Use It research online visitors, “often leave web pages in 10–20 seconds.” The question is, what do those 10-20 seconds say about you…and what do those 10-20 seconds offer your brand?
The research concludes that this means you should , “communicate your value proposition within 10 seconds.”
So take the test. The good news is that it shouldn’t take too long…
Poll 10 different people (not all at once). People who don’t know you, your business or your vision. Go to a library, Starbucks or any place with WiFi and ask 10 different passer-bys to please give you some feedback on your website. Offer a $5 giftcard for participation if need be…
Grab a stopwatch and give them 10-20 seconds to view your website. Here are some good questions to throw after they glance through your site.
-Do you like the graphics?
-What stands out the most?
-Would you continue looking through the site after the first glance?
-What do you think the main goal of the website is?
-Who do you think we’re trying to reach?
Share what you’ve learned below! We want to grow together. Look forward to hearing from you.
4. November 2011
Stats, Tips Tricks and More, website design, Websites